(and sometime those teeny, tiny ones too)
Why Now is the Time to Take Control of Your Business in 2025
As the year draws to a close, many of us start to reflect on where we are and where we want to be. For female business owners, it’s often a mix of pride for what we’ve achieved and frustration at what still feels undone. Maybe you’ve had moments this year where you...
Why Your Mindset Is the Missing Piece in Your Business Growth
There’s a reason some business owners seem to move effortlessly from one level to the next while others stay stuck in the same cycle for years. It’s not just strategy. It’s not just branding. It’s not just marketing. It’s mindset. And before you roll your eyes - this...
Beyond Pretty: The Strategic Web Design Elements You’re Probably Overlooking
When it comes to strategic web design, most business owners focus on the obvious: colours, fonts, and a sleek look. But great web design isn’t just about aesthetics - it’s a strategic tool that directly impacts your website conversions, credibility, and customer...
The Monday Advantage: How Smart Business Owners Use Mondays to Win the Week
Mondays get a bad reputation. The weekend glow fades, the inbox is full, and there’s that slight resistance to diving into the week ahead. But here’s the thing: the most successful business owners don’t just ‘get through’ Mondays. They leverage them. If you want to...
The 2025 Business Growth Playbook: What’s Working Now
As we step into 2025, the online business landscape is more competitive than ever. With shifting consumer behaviour, evolving technology, and changing marketing trends, what worked last year may not be enough to keep your business thriving now. So, what’s actually...
5 Strategic Business Planning Rituals to Transform Your Q1 Success
As a solopreneur navigating the dynamic business landscape of 2025, February presents the perfect opportunity to refine your Q1 strategy. While others are already abandoning their New Year's resolutions, you can leverage these proven planning rituals to strengthen...
Blue Monday: How to Ditch the Slump and Power Through January Like a Pro
Ah, January. A fresh year brimming with possibility - or so they tell us. Then along comes Blue Monday, the so-called "most depressing day of the year," trying to derail that positive mindset. Whether you believe in the title or not, mid-January often feels like a...
Take Back Your Time: Streamline Your Business for 2025
As a business owner, you’re wearing all the hats - creator, strategist, accountant, and admin assistant. But is your time being spent on what truly matters? When was the last time you took a long, hard look at how your business runs day-to-day? Is it time for you to...
Why Your Website Should be Working for You, Not Against You…
In the fast-paced digital world, your website isn’t just a place to list your services. It’s your first impression, and should be, your 24/7 salesperson doing exactly the same job you do so well in-person. Yet so many business owners fall into the trap of using...
Owning Your Worth: Why It’s Time to Step into Your Power
If there’s one thing I’ve learned from working with incredible women in business, it’s this: the journey to success truly begins when you start owning your worth. So many of us downplay our strengths, hesitate to set boundaries, or feel awkward about charging what...
How to Bring Your Strong In-Person Power Online
When we meet someone in person, we rely on first impressions, but beyond that, there’s an energy - a confidence that can’t be easily faked. The way we talk about our work, our posture, and our presence all communicate what we’re about, which is why networking...
Why Good Design Isn’t Just Pretty: The Case
The Real Business Case for Thoughtful Branding When most people think about design, they often picture something that just looks good—a slick website, a clever logo, or a bold colour palette. But in reality, great design goes so much deeper than aesthetics. It’s about...
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the face behind amida
Hello, Im Shirley Elizabeth
plant-powered.
everything yoga.
massive foodie.
dog lover.
human design junkie.
NLP Master Practitioner.
mission:
Made by Amida is one of the best companies I have ever had the pleasure of working with
business owner: emily & jo
ready for the next level?
lets weave your story
If you’re a business that understands the value of effort, collaboration, and getting it right—and you want to enjoy the process—let’s work together. Made by Amida is here to craft a brand that truly represents who you are and what you stand for, driving you to the industry position you deserve while making the journey as exciting and enjoyable as possible.
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amida [catalan] defintion: bespoke
They say that once you've lived in Barcelona, a piece of your heart stays there.
